Guerrilla Marketing for Nonprofts: A Marketing Calendar
To make a marketing calendar just create a 12 month summary of all your Guerrilla marketing activities by creating a list with 52 lines, one for every week in the year. In five columns across the list aspects of your Guerrilla marketing activity, 1. Number of the week. You can use a spreadsheet to create your calendar to make it easy to format and share with your team. 2. In the second column put down the Thrust or emphasis in your marketing plan for that week. Are you promoting and event? Emphasizing a core message? Doing some Fundraising? Keep track of your messages in your calendar to make sure you are balancing your outreach and using your core messages and benefits effectively. 3. In the third column list the Marketing weapons used that week. There are 200 Guerrilla marketing weapons. Many of them are free. We will be talking about each one on this blog. Each one is also discussed in our book. Use more than one weapon each week. Guerrillas think in terms of combinations of marketing weapons. 4. Column Four: Budget for the week. You don’t have to spend a lot of money as a Guerrilla, but you will need to spend some. Keeping track of the money invested in your marketing makes it easier to evaluate your outreach and makes budgeting easier at the end of the year. 5. Five: Record your results at the end of the week. Keep track of your results: What were the number of responses, How many dollars were raised? Create a personalized rating scale designed for your organizations …
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